So I have this assignment to find research in public relations in one of my classes...and I wanted to look at diversity and public relations.
I have searched for billions of hours [well not billions, but pretty dang long] for this specific subject in research, and I have to be frank, the search is not going very well.
I have found 2-3 full research articles on this topic which is very slim in my opinion. Diversity in communications is a subject that PRSA has pushing for a couple of years now, and the industry still does not have relevant research on the topic.
I am student and this is my first time truly looking at research, therefore I might be off in my comment about 'slim-findings' on the subject of diversity and public relations.
Hmmm, it's a bit disheartening for me to see this. The latest study I found was conducted in 2000 by a professor at the University of Florida. She even stated the lack of studies conducted on this topic--and that was 8 years ago.
If anyone has any suggestions on where I can find some studies on the subject of public relations and diversity...please contact me.
I am in need of some reassurance that diversity matters and that research is being conducted in the field.
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1 comment:
My former student Maria Len-Rios did a study in PR Review, a long time ago (maybe 1995?) -- you can look at her bibliography for old stuff. You can also look at the research on women in PR which often contain info on minority women as well, such as Grunig, Toth & Hon, _Women in Public Relations_. I'll let you know if I think of any others.
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