Hello--The Real World Isn't Easy. (Advice a year later)

So, I began my blog ranting about my job search when I attended a career fair close to a year ago, but I wanted to express how my perception has slowly changed (and it may take a few posts but here is the first).

I am now a senior AND I have 6 internships (gasp!), but more importantly, I am wiser than my rant in my younger years. In my first post, I spoke about being involved because I was in over 4 Asian American organizations, and it seemed like no one cared. Employers wanted concrete job experience instead of leadership experience. I was so flustered when I wrote about it. I thought to myself...what's up with that?

Well, from personal experience, I will say that organizational involvement, whether employers look at it or not, is a major tool for any student. In all my internships, I personally felt as if I did well because I knew how to handle myself.

Why? Because all of my previous experiences in organizations gave me the knowledge to handle pressure . Second, I could get along with ANYONE. I think this is one of the biggest assets I gained. I worked with different people all day. Additionally, getting involved with any organization teaches initiative. I am always looking at what I can do for my organizations and I think this translates to a job. In every job I have ever held, I always looked at what I can do for my client. In my opinion, you can't really teach that in a job setting.

So is that it? Students should join clubs because they will receive personal fulfillment? NO! Believe it or not, with the personal fulfillment, organizational involvement will also help you land an internship.

Once you land that interview, people will start asking about your involvement.Be truthful and you will be remembered.

So is that all I learned in a year?

Honestly, I am still angry at some aspects of the lack of diversity in PR, however I see that internships are key whether you are White, Black, Asian, or Latino. I was only thinking from my perspective, but employers need to be smart about hiring, so they want people with experience.

Hello, I am an Asian American.

So, if you haven't noticed, I have been gone, and that is putting it lightly. I thought long and hard about why I was feeling like this. Why was I being a baby about blogging? I used to love venting about the social injustices related to diversity disparities within OUR industry and getting feedback, but in a short time frame, I began to slowly lose that fire. Why?

So, it took me close to half a year to figure out, but I think I have it. I am Asian American, and I am in PR. First, I am really trying to be introspective about this, so please note, that I am still a youngster learning about identity while trying to grow as a proffesional.

So, I recently called a man who was Asian and in California and (gasp!), he practiced PR. During the duration of our conversation, he mentioned the difficulty to recruit Asian students to think about PR let alone practice it. Then it hit me, if it's hard in California, imagine the nation. I don't mean to dote on the facts that we are a minority, but it sucks that we are the minority of the minority and no one seems to care.

I have seen staggering facts about how Asian Americans have one of the biggest buying powers in the country, yet the investment related to the fact is almost miniscule. Hispanic and Black PR professional organizations are outnumbering Asian ones at astronomical rates. i am not sad that Hispanic and Black organizations related to PR are growing, I'm just asking, where are all the Asians at?

So, why am I complaining? As sad as it is, I feel alone in this industry at times.

I just wanted to write this blog entry because I don't want people to think that I am merely forgetting about diversity issues in PR. It is far from that. I am just taking time to learn what I need to do to feel empowered to make difference, and not just regarding Asian American issues related to PR but diversity issues as a whole.

So with that, I am back. I hope you didn't forget about me too easily.

Tell me your thoughts.

Public Relations Diversity a Bad Idea?

I was searching the web for diversity related PR blogs, and one blog post caught my attention. I ALWAYS want to hear the other side--this post talks about diversity as it relates to public relations, but this PR professional believes it is a "false idol". It's interesting. Take a look, and tell me what you think.

http://barnettmarcom.blogspot.com/2006/10/diversity-in-public-relations-great.html

Asian American Student Association PR efforts

I know this is a blog about PR and diversity, but I wanted to speak about the successful PR efforts of the UGA Asian American Student Association.

Before anything, I want to give a little background about the The University of Georgia Asian American Student Association [AASA].



It was was restarted in 2003 and it has had a difficult time reestablishing itself due to a few variables including but not limited to the plethora of language barriers, the spectrum of majors for Asian students and much more, however this year the executive board has done a fantastic job in recruiting freshman and current UGA students.



First from a PR standpoint, we had to look at the whole group. Minorities are different--that is the first premise people must acknowledge, however keeping that in mind, the sender must also acknowledge that they also share similarities with the majority.



So with this in mind, how do we get hundreds of students excited about an Asian organization when they don't relate themselves with the Asian race but instead think of themselves as a subset of the race like Filipino, Taiwanese, Chinese, Korean, etc?



And moreover, these subsets already have organizations themselves.



Hmmmm, interesting right?



Well, the approach was simple. First know that they are students first. Don't over complicate a situation. What do students want?

They want help. They want resources. They want a reason to join.



We, as AASA, must provide them [students] with what they want.



After assessing this--we looked at ways we can incorporate this with their culture.



The goal became clear--AASA is to be a resource for Asian students to succeed in school, while gaining friendships, along with becoming more aware of Asian issues across the board.



We implemented a mentoring program [FoundAsian] for freshman and upperclassmen, where freshman became mentees and upperclassmen became mentors. This was phenomenal. It did a few things. It broke the 'model minority' stereotype. It allowed members to feel needed. And lastly, it became a resource to build resumes and garner relationships.

Second, we looked at all the other Asian clubs [Filipino, Korean, Vietnamese, etc.] and assessed what AASA can do for them.

It was simple--these clubs are small. AASA is big [or is suppose to be].

We had to bridge the gap. We had to welcome other organizations and explain that AASA is trying to help them succeed by allowing them to be part of a community.

One voice versus many voices?
Which louder?
Their issues will be heard,if they buy into the unification that AASA is trying to do.

Soon, we saw response and though it was slow, response was there.

As more organizations joined in, more organizations wanted to be part of the movement.

This Thursday on August 28th, UGA AASA had the biggest turnout in the club's history.

People were genuinely excited--PR efforts are still happening, but the beginning of the year has begun. I cannot wait to see what AASA will do next!

This is an example of minority PR, and how looking at the target audience allows the goals and objectives to be defined.

UGA PRSSA MEETING

UGA PRSSA will have it's first meeting this year at Sanford hall Wed. 6:30 pm and guess who is talking about the new diversity committee?

Hmmmm...if you said me, well...your SO SMART!

I will trying to recruit me in my efforts to increase diversity in PR as well as to spread the wonderful name of PRSSA to multicultural organizations at UGA.

How can you get involved?

hmmm...well, come to the meeting!
Listen to me along with a handful of other great people and if anything peeks your interest, then contact me.

I can't wait to get everyone excited about diversity and PR!

Public Relations Society of America Strives for Diversity

http://www.prsany.org/index.php?s=diversity

I searched in GOOGLE for diversity and PR today and found a website for the PRSA NY chapter. The site includes research about the diversity in PR and what is being done about it. Its quite interesting and a breath of fresh air, for me, to know that PRSA is aware of the problem in relation to diversity.

Here is a quote from the site:

"The findings revealed significant dissatisfaction with the PR profession's commitment to diversity, perceived pervasive discrimination, and widespread concern that multicultural practitioners are relegated to a slow professional track."
~Diversity in Public Relations - A Call to Action

Why diversity and public relations?

Why did I create this blog?

I had an idea for this blog in early summer, but never got around to writing about diversity in relation to public relations until now.

Why do I care about such a specific topic in PR?

It began when I sat in my first PR class in the wonderful Grady College at the University of Georgia. Don’t get me wrong–I love GRADY!!! I love…love…love it! BUT, I felt alone. I felt like I could not be myself. I could not talk like I usually talk. I could not act like I usually act. Why?

I was one of a only a few minorities in my class.

It was disheartening when I looked at the person to my left and right, and saw no one like me. I have always been active on campus with multicultural organizations, however I lacked proffesional development because I HATED going to a meeting or class because I felt like an outsider.

THIS WAS NOT RIGHT!

I should excel. I should be comfortable. I should be able to be myself.

So, early summer I began to contact our PRSSA chapter in order to increase diversity not just in Grady but in the PR major as well.

I talked to Dr. Jones who is one of the most open advisors I have ever spoken too, and she encouraged me to take action.

I did.

With the help of my wonderful mentors Mr. Bill Imada and Mr. Kim L. Hunter, I took action.

I drafted a proposal to give to PRSSA and…guess what happened?

We now have a diversity committee for PRSSA!

This blog is to going to speak about trials and tribulations of increasing diversity in an organization and in a college!

Wish us luck!

Debbie Ebalobo